Caeli is a lifestyle-driven personal care brand dedicated to creating products that seamlessly integrate into the lives of like-minded individuals. Our offerings are consciously clean, natural, and deeply rooted in the Mediterranean's rich heritage, reflecting a deep appreciation for time and life’s simple pleasures.
Caeli derives from Latin, meaning “of the sky” or “heavenly.” It embodies our inspiration to evoke purity, tranquility, and a profound connection to nature and its abundant harvests.
At the heart of our purpose is the commitment to providing an unparalleled sensory experience that nurtures both body and soul. Each product is thoughtfully crafted to transport you to a serene space, rejuvenating your senses and offering moments of blissful escape.
The journey begins with inspiration drawn from the Mediterranean — its fertile lands, vibrant ingredients, rich colors, and timeless materials. Caeli strives to honor and showcase the region’s heritage, breathtaking landscapes, and the spirit of its people.
Born and raised in Tunisia, founder Senda developed a deep appreciation for the Mediterranean’s natural beauty. Her travels sparked a passion for enhancing daily rituals and spaces with naturally sourced ingredients. Through Caeli, Senda aims to give back to Tunisia and the Mediterranean, sourcing ingredients locally and collaborating with regional artisans to support the community and preserve traditional craftsmanship.
Carefully selecting the finest oils and botanicals from the Mediterranean, The brand uses organic virgin olive oil, sweet almond oil, and eucalyptus and mint essential oils from Tunisia, known for their purity and quality. Organic Argan oil, along with a blend of essential oils such as cedarwood, rosemary, and chamomile floral water are sourced from Morocco. Witch hazel floral water is sourced from France, while bergamot essential oil is sourced from Italy. Each ingredient is chosen for its exceptional origin and natural benefits
Recognizing the lack of sustainability in the home fragrance and personal care industries, Senda was inspired to create products that combine luxury with environmental responsibility. Caeli is committed to full transparency, sustainable practices, and ethical operations, using eco friendly packaging and responsible sourcing. This approach allows customers to make informed, conscious decisions, knowing that every product is crafted with care for both people and the planet.
Caeli products are crafted using carefully blended natural and naturally derived ingredients, making up 90-97% of each formula. To ensure the safety and stability of the products, a small percentage of lab-made ingredients is incorporated. Each lab-made ingredient is rigorously selected and tested for both safety and efficacy. This balanced approach preserves the integrity of the products while ensuring they remain in optimal condition.